A combined Google + social retainer that turned a two-location Asian restaurant brand into the DFW market's go-to.
Chef Sun's had the product — authentic noodles and dumplings with a loyal base — but visibility didn't match the quality on the plate. In a saturated DFW dining market, strong word-of-mouth alone wasn't translating into discoverability for new diners searching online or scrolling social.
The brand needed a system: show up when people search, convert that attention into reservations, and build a social presence that reflected the quality of the kitchen.
Drop file at: assets/images/chefsuns-hero.jpg · recommended 1600 × 900
Rather than treating Google and social as separate efforts, Insightra ran them as a single growth engine — search captures intent, social builds the brand, and content production fuels both.
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Ongoing local search optimization across both locations to own Maps and organic results in the DFW market.
A live Search campaign on the Plano location using a Maximize Conversions strategy with ad scheduling focused on dining hours.
Full Instagram management — profile refresh, ongoing content campaigns, and print/social asset production.
Drop file at: assets/images/chefsuns-campaign.jpg · recommended 1000 × 1250
A rolling content campaign spotlighting signature dishes — Dry Pot, Crispy Fish with Thai Chili Sauce, Chocolate Dumplings, and Crispy Milk — delivered as coordinated print posters and Instagram templates.
Each dish gets a consistent visual treatment across in-store print and social, reinforcing the brand while driving in-person visits.
assets/images/chefsuns-dish-1.jpg · 1000 × 800
assets/images/chefsuns-ig-1.jpg · 1000 × 1000